WILLIAM I. WHIDDON
William Whiddon has twenty-five years experience in
business and R&D planning to electric utilities, manufacturing, and the
building sector, with particular strengths in strategy analysis and new
product and services planning. Over the past two years, Mr. Whiddon has
focused on developing a building industry client base at Building Technology
Incorporated.
Professional Experience
Building Technology Incorporated, 2001-present
Partner Silver Spring, MD
Established in 1972, BTI conducts a national management
and technology consulting practice specializing in housing and commercial
building sector risk measurement and mitigation. Recent assignments include:
·
Terrorism Risk Reduction in Buildings: Together with
Virginia Tech’s DRM, BTI is leading an effort for FEMA to transfer military
expertise regarding building security to the private sector. Leading building
finance, insurance, and regulation ‘change levers’ are contributing to the
effort.
·
Maryland Building Rehabilitation Code Hotline: BTI has
led operation of the telephone hotline since its inception, answering nearly
500 technical inquiries from owners, designers, builders, contractors, and
code officials regarding interpretation of the state-wide building
rehabilitation code. Inquiries are compiled, analyzed, and archived using a
BTI-designed and implemented MS ACCESS database.
·
Incremental Seismic Rehabilitation Manuals: Together
with Virginia Tech’s DRM, BTI is leading an effort for FEMA to educate
building ownership and management about the advantages of incremental seismic
rehabilitation of commercial buildings. A series of 8 manuals tailored to
specific building occupancies is under development.
·
“Affordability in Housing” Workshop: For NIST and the HUD
Program for Advanced Technology for Housing, BTI is organizing and conducting
a technical seminar to map development of economic tools for evaluating the
impact of technology innovation on housing affordability.
·
“Mold in Housing” Workshop: For NIST and the HUD Healthy
Homes Initiative, BTI organized and conducted a highly successful technical
seminar to compare perspectives on mold in housing among owner, producer,
finance and insurance, gatekeeper, remediator, and research community
stakeholder groups.
·
Electronic Permitting Systems: For HUDPDR through NIBS,
BTI conducted the research and drafted the document “Electronic Permitting
Systems and How to Implement Them,” which surveyed the use of information
technology in building code and enforcement operations across the US.
·
Assessment of Minimum Property Standards: For HUDPDR
through NIBS, BTI conducted the research and developed preliminary
recommendations for HUD consideration in policy decision making related to the
future of the MPS. Though publication of a final report has been delayed over
a year, it is our understanding that the preliminary recommendations first
offered by BTI remain essentially intact in the final document.
W. I. Whiddon & Associates, Inc., 1981-2001
Principal Winchester, VA
Established in 1981, WIW&A conducted a national
management and technology consulting practice specializing in commercial and
retail sector, electric utility, and transportation issues. The firm’s work
involved business planning, industry analyses, technology assessments, trend
projections, engineering economics and optimization modeling. Selected
engagements included:
·
Development of National Private-Equity Market Database:
Compilation and analysis of Securities and Exchange Commission Form D filings
to identify venture capital vital signs and trends over time. Development of a
prototype subscription database and directory of transactions as posted at the
SEC.
·
Industrial Lift Truck Market Assessment: Development of
business plan assessment for industrial truck equipment manufacturer. Market
segmentation, competitive analysis of major manufacturers, and evaluation of
cooperative product development and ‘branding’ options.
·
Airport Ground Support Equipment Market Assessment and
Technology Trends: Evaluation of externalities affecting GSE equipment
purchase decisions for GSE ancillary equipment manufacturer. Projection of
fleet requirements based on air traffic growth and evaluation of technology
preferences.
·
LA. Basin Roadway Powered Electric Vehicle System
Feasibility: This project identified important system constraints and
quantified the expected cost and performance characteristics of an RPEV system
for the Los Angeles basin. Advanced RPEV technology total system life-cycle
costs were assessed. The costs of the technology were seen as prohibitive.
·
Transportation Business Unit Strategic Plan: Development
and implementation of plans for the transition of the business unit from a
$4M, collaborative, contribution-based electric utility trade organization, to
a $10M, commercial fee-for-service, client-based RD&D firm. Results were
commended by reorganization team and recommended for emulation by sister
business units.
·
Retail Services ‘Best Practices’ for National Shipping Firm:
The firm assisted an international consulting firm in identifying cross-sector
competitive ‘gaps’ and recommending responsive actions using Robert C. Camp’s,
Xerox Corporation Benchmarking techniques.
·
Small Office Building Design Handbook: With a team of
other leading architecture, engineering, and office development firms,
evaluated the costs and benefits of small office building systems and
identified strategies for cost-efficient commercial building development for
the USDOE and Battelle Memorial Institute.
Clients have ranged from automotive, industrial
vehicle and commercial end-use equipment manufacturers, to utilities, trade
associations, national laboratories, federal and state government agencies,
and engineering and architecture design firms.
Booz•Allen & Hamilton Inc., 1977-1981
Senior Associate Bethesda, MD
Mr. Whiddon assisted the development of a consulting
practice related to the building industry for the Energy and Environment
Division. He helped expand the BAH client base to energy product firms and
trade groups and was a senior manager for federal government support services
to the Department of Energy.
The Design Studio,
1975-1977
Designer Manhattan, KS
Mr. Whiddon assisted in the design and development of
custom and multi-family housing and light-commercial ventures for local
investors. In the same period, while a part-time design instructor at Kansas
State University, Mr. Whiddon’s research on semiotics was selected for
international presentation to the Environmental Design Research Association.
Strategic Air Command, USAF,
1969-1974
Captain Wichita, KS
Mr. Whiddon was a distinguished graduate of the United
States Air Force Officers Training School. As a regular officer in the
Strategic Air Command, Mr. Whiddon served as a crew commander, instructor, and
standardization/evaluation (stand/board) Titan II ICBM crewmember for the 381st
Strategic Missile Wing at McConnell Air Force Base in Wichita, Kansas.
Republic Aviation, 1968-1969
Design/Test Engineer Farmingdale, NY
Mr. Whiddon participated in wind-tunnel
testing at the Cornell Aeronautical Laboratories for stability and control
configurations of advanced designs for the USAF F-15 fighter design
competition involving Fairchild Hiller Corporation (parent of Republic), North
American-Rockwell, and McDonnell-Douglas.
Education
Mr.
Whiddon earned a Bachelor of Science degree in Aeronautical Engineering from
the University of Maryland at College Park. He was awarded a professional
degree in Architecture, magna cum laude, from Kansas State University at
Manhattan.
Honors
Mr. Whiddon has
co-authored and contributed to books and manuals—including, Assessing the
Energy Conservation Benefits of Historic Preservation, New Energy from
Old Buildings;
The Small Office Building Handbook (which received a Progressive
Architecture research award); Multifamily Housing: Case Studies in
Energy Savings; and Energy Graphics: a new approach to energy-conscious
design. Mr. Whiddon has also presented to such organizations as the
Smithsonian Institution, the American Institute of Architects, the National
Association of Home Builders, and the International Energy Agency. Mr. Whiddon
is a member of Phi Kappa Phi and Tau Sigma Delta national societies. He was
awarded the Henry C. Moore Award by the American Institute of Architects. He
served as scribe to the National Electric Transportation Infrastructure
Working Council, Executive Director for the National Building Energy Design
Tools Development Council, board member to the Passive Solar Industries
Council, and was selected to the inaugural editorial board for Lighting
magazine.